Your Branding Questionnaire

This short set of questions will help me understand your aesthetic, your voice, and the feeling you want your brand to evoke. There are no wrong answers — just your honest instincts and inspiration. Take your time, get cozy, and share what lights you up. I’m so excited to create something beautiful and uniquely you.

Your Work

In your own words, what do you do — and why do you do it?

Brand Foundation

Who is your ideal client or audience?

Brand Foundation

What do you hope people feel when they encounter your brand or your website?

Voice & Personality

If your brand were a person, how would you describe its personality in 3–5 adjectives? (e.g., grounded, intuitive, warm, minimalist)

Voice & Personality

What do you want clients to say about you after visiting your site or working with you?

Voice & Personality

Are there any words or phrases you want to avoid?

Voice & Personality

Are there any words or phrases you want to avoid?

Visual Style

What colors are you naturally drawn to (or not drawn to)?

Visual Style

Are there any existing brands, websites, or logos you love the look of? Feel free to include links or screenshots.

Visual Style

Do you prefer something more minimal and clean, or more layered and expressive?

Visual Style

Any specific imagery, symbols, or landscapes that feel aligned? (You mentioned Moab / Joshua Tree — would love to hear more about that.)

Logo Specifics

Would you like your full name in the logo, or your name + the word “psychotherapy”?

Logo Specifics

Do you prefer an all-text logo (wordmark), or would you like to explore having a symbol/icon as part of it?

Logo Specifics

Do you have a preference for serif fonts (more classic), sans-serif (clean/modern), or script/handwritten?

Logo Specifics

Any existing logos or fonts that catch your eye? (feel free to email those over)